Case Study: CleanChoice Energy achieves a 90% reduction in engineering time and faster access to 100% clean energy with Segment

CleanChoice Energy uses Segment to help consumers access 100% clean renewable energy

CleanChoice Energy, a Washington, D.C.–based clean energy provider, was struggling to scale its digital marketing as customer interactions multiplied across channels. A legacy CRM and a patchwork of channel-specific tools left teams siloed, made cross-channel journeys hard to measure, and slowed the company’s ability to get customers onto 100% renewable energy quickly.

By adopting Segment as a centralized customer data platform (using Connections, Functions and Personas) CleanChoice unified identity-level data, connected tools like Braze and Snowflake, and operationalized a first-party data strategy with privacy controls. The result: 90% less annual engineering time on data infrastructure, faster time-to-value for new tools, stronger marketing attribution and increased campaign revenue — enabling more personalized, scalable customer experiences.

CleanChoice Energy

Anthony Hoang

Chief Technology Officer