Case Study: SmarttBot captures 20% of 2020 annual revenue in one week with Twilio Segment

SmarttBot connects data and customizes its product with Segment

SmarttBot, a Brazil-based day trading automation platform, faced fragmented customer data and limited visibility into user journeys as it scaled. The data and analytics team spent hours manually cleaning and sharing information, which constrained marketing, product experimentation, and efforts to grow revenue.

SmarttBot implemented Twilio Segment (Connections and Functions) to unify data across the stack, build custom workflows, and enable new product capabilities without heavy engineering overhead. Using Functions they launched a referral program and a Black Friday product bundle that together drove immediate impact—capturing 20% of 2020 annual revenue in one week, engaging 700 customers and adding 70 new users—while reducing development time and making customer data self-serve for business teams.

SmarttBot

Gustavo Barros

Product Analyst