Case Study: Endeavor achieves scalable data infrastructure and digital transformation with Segment

How Endeavor used Twilio Segment to scale its data infrastructure and drive digital transformation across its expansive portfolio of brands

Endeavor, the parent company of brands like IMG, WME, and UFC, needed a way to unify customer data from dozens of sources across its global businesses while meeting privacy and access-control requirements. The company turned to Segment, using Twilio Segment as its customer data platform to centralize data, reduce silos, and support more personalized marketing and better visibility into customer behavior.

Segment helped Endeavor collect, unify, and activate data through tools like Connections, Twilio Engage, and Protocols, while also improving governance with role-based access controls. The results included hundreds of engineering hours saved, stronger data security, a single source of truth for customer profiles, and better campaign targeting; Endeavor also used Segment to help reduce abandoned carts and improve conversions through real-time audience activation and identity resolution.

Endeavor

Saad Zaheer

V.P., Data Science and Engineering