Case Study: AppDynamics achieves unified product telemetry and actionable user insights with Segment

How AppDynamics used Twilio Segment to achieve 100% product usage telemetry

AppDynamics, a Cisco company and leading APM provider, struggled with fragmented, feature-specific telemetry that left product and customer success teams without clear visibility into real user behavior. Relying on admin interviews and basic frequency metrics, teams couldn’t measure account health, prioritize feature investment, or identify upsell and onboarding opportunities across the organization’s decentralized product lines.

AppDynamics implemented Segment to standardize event instrumentation and route data to tools like Amplitude and Snowflake/Tableau, enabling fast, once-only instrumentation and easy integrations. As a result, product managers gained richer user behavior data for better discovery and interviews, customer success can identify and act on engaged or at-risk accounts, and leadership can track feature adoption—while reducing maintenance overhead and accelerating tool adoption across teams.

AppDynamics

Animesh Dalakoti

Senior Product Manager