Case Study: Earnest achieves 10x loan volume growth with Segment

How Earnest used Twilio Segment, Amazon Redshift, and Looker to achieve 10X loan volume through affiliate marketing

Earnest, a leading online fintech lender, needed a better way to track and measure its affiliate marketing program as it scaled. Its existing CPC and CPA attribution models made it hard to see which campaigns were working, limited visibility into partner performance, and created challenges in moving to a more effective cost-per-signed-loan model. Earnest used Segment and Looker to address these data and reporting issues.

Segment helped Earnest build internal tooling and custom affiliate landing pages without engineering help, while Segment and Looker together automated reporting, improved attribution, and created a source of truth for customer and partner data. The result was 10x loan volume growth through the affiliate channel, over $100 million in borrower savings, and more accurate, compliant reporting with automatic payouts.

Earnest

Goutham Valeti

Head of Analytics