Case Study: Prosper cuts analytics installation from months to minutes with Segment

Prosper reduces analytics installation from months to minutes

Prosper, a San Francisco–based online marketplace lending platform that has originated over $16 billion in personal loans, connects borrowers with investors to advance financial well-being. The product team struggled with lengthy analytics and marketing tool integrations—when marketing requested Adobe SiteCatalyst, the team had to delay installation for months because instrumentation competed with other product priorities.

By adopting Segment as its customer data platform, Prosper installed the system in a week and enabled marketing to turn Adobe SiteCatalyst on in minutes with no code, while also gaining instant access to live chat, A/B testing, funnel conversion, and social campaign tools. The result: vendor installations that once took months now take minutes, allowing Prosper to rapidly test competitors and new tools and toggle services (for example, activating live chat only during new landing-page campaigns) as needed.

Prosper

Elan Amir

Chief Product Officer