Case Study: Deepnote achieves a world-class customer data infrastructure with Twilio Segment

Deepnote uses Twilio Segment to build a world-class customer data infrastructure and develop a deep understanding of its customers

Deepnote, a cloud-based data science notebook company, needed to build a modern customer data infrastructure to better understand its users, support marketing, and fuel aggressive growth. The team chose Segment to centralize and standardize data across channels, creating a reliable foundation for customer insights and enterprise sales.

With Segment, Deepnote unified customer data into a single source of truth, connected tools like BigQuery, Customer.io, Mixpanel, and Sentry, and enabled faster campaign execution without engineering support. The result was richer attribution, stronger analytics, and more agile marketing, including a highly engaging “2021 Wrap” campaign and access to historical data that improved revenue and retention analysis.

Deepnote

Robert Lacok

Product Manager