Case Study: Skilling achieves more personalized customer experiences and higher retention with Segment

How Skilling uses Twilio Segment to deliver more personalized experiences to increase customer retention

Skilling, a Scandinavian-owned fintech company, needed a way to unify customer data across a fragmented tech stack so it could improve retention and deliver more personalized marketing without relying heavily on developers. The company turned to Segment to create a single source of truth for customer data and support better audience segmentation and campaign execution.

Segment centralized Skilling’s data into a CDP, connected it to downstream tools, and enabled the marketing team to build audiences and launch campaigns independently. As a result, Skilling cut engineering time spent on integrations and audience creation by 100%, increased speed to execute its business intelligence strategy by 200%, and in the last six months launched 37 campaigns, sent 232,240 communications, and improved open rates by 3.1%, click-through rates by 0.9%, and conversion rates by 1%.

Skilling

Andrew Haigh

Chief Technical Officer