Case Study: Packhelp achieves better data quality and faster integrations with Segment

How Packhelp used Twilio Segment to improve data quality and governance

Packhelp is a Warsaw-based online marketplace for custom branded packaging (founded 2015, serving 15,000+ customers across 30+ markets). The company struggled with scattered event data from sources like Google Analytics, Google Tag Manager, e‑commerce tracking and FullStory, and engineers spent excessive time adding, removing, and troubleshooting integrations—sometimes taking 12 hours to two days per integration—which slowed product development and costly manual work.

By adopting Segment (using Protocols and Replay), Packhelp established a single source of truth and standardized events across tools, letting teams "write it once" and test or backfill integrations without heavy engineering involvement. This cut integration installation time dramatically (from about twelve hours to two), improved data quality, reduced manual cleanup, and freed engineers to ship features faster—supporting more agile operations and continued growth.

Packhelp

Patryk Kabaj

Co-Founder