Case Study: Allergan achieves $400M+ in direct-to-consumer sales by relaunching its Allé loyalty program with Segment

How Allergan Aesthetics relaunched its Allē loyalty program and generated $400 million

Allergan Aesthetics, a Dublin‑based healthcare company, faced growing competition and a fragmented legacy tech stack that left customer data disconnected and its loyalty app impersonal and underused. To build direct relationships with patients and improve personalization, the team needed to centralize customer data, rebuild their stack, and adopt new messaging tools.

Allergan implemented an intelligent engagement architecture using Segment to unify profiles, Snowflake to power ML-driven audiences, and Twilio for SMS, then relaunched its Allé loyalty program with personalized offers and timely messaging. The relaunch drove $400M+ in DTC sales in 2021 YTD, grew Allé to 3M+ users, cut “completed a purchase” CPA by 41%, and earned a 4.9‑star App Store rating.

Allergan

Christine Li

Director of Marketing Technology