Case Study: Cazoo achieves a rapid market launch and a compliant, high-performing customer data stack with Twilio Segment

Cazoo uses Segment to build a reliable, performant, and compliant tech stack to fast-track launch

Cazoo, a London‑based startup founded in 2018 to make buying, financing and subscribing to cars simpler, faced the urgent challenge of building a compliant, high‑performing technology stack from scratch to accelerate its market launch. The company needed to deploy and integrate many tools, manage large volumes of customer data with minimal engineering headcount, and rapidly develop customer insights in a new market with no existing data.

By adopting Twilio Segment as its customer data platform, Cazoo consolidated sources and destinations (Salesforce, Stripe, Zendesk, Facebook/Google ads, Split.io, Amazon EventBridge, etc.) into a single, real‑time view of the customer, using serverless AWS patterns and Segment Personas for consistent audiences and consent management. The result: a fully integrated, performant and compliant stack built in months with a small team, rapid customer behavior tracking, targeted high‑impact campaigns, and a scalable foundation for hyper‑personalization and continued growth.

Cazoo

Piers Stobbs

Chief Data Officer