Case Study: TravelPerk achieves unified data and faster integrations with Segment

How TravelPerk breaks down data silos with Segment

TravelPerk is a fast-growing business travel management platform that helps companies book and manage corporate travel across flights, hotels, trains and marketplaces like Airbnb. Rapid expansion—from a tiny team to over 250 employees and thousands of customers—created data silos and multiple analytics tools, leaving teams with no single source of truth and spending excessive time reconciling KPI definitions and metrics.

TravelPerk implemented Segment’s Customer Data Infrastructure, starting with a focused goal (search-to-purchase conversion) to build trust quickly. Segment cut integration time from weeks to hours, removed engineering bottlenecks, and automated data flows so finance, product, marketing and support have unified, reliable analytics. The result is faster decision-making, automated COGS and company-wide KPI reporting that’s used daily across the organization.

TravelPerk

Benjamin Magnan

Senior Product Owner