Case Study: edX achieves faster, unified analytics and lower engineering overhead with Segment

How edX modernizes its tech stack with Twilio Segment to easily and quickly access metrics for product, marketing, and business analytics needs

edX, the nonprofit learning platform founded by Harvard and MIT and serving over 20 million learners, needed faster, more reliable product and business analytics across its iOS and Android apps, website, and servers. Multiple teams required access to the same signup and usage metrics (for example, course directory views and registrations), but direct integrations with tools like Google Analytics and Mixpanel meant repetitive, hard-to-maintain instrumentation that consumed engineering time.

edX implemented Segment as a single analytics hub to route omnichannel events to all third-party and internal tools. That switch eliminated repeated instrumentation, gave analysts consistent, clean data to explore, and met security needs for student data. As a result, edX can add or change integrations instantly via Segment’s control panel, accelerate BI and product decisions, and spend far less engineering time on tracking.

EdX

Olga Stroilova

Analytics and Research