Case Study: Imperfect Foods achieves 21% higher customer retention and builds a culture of experimentation with Segment

How Imperfect Foods built a culture of experimentation and increased customer retention

Imperfect Foods is a subscription grocery company founded in 2015 to reduce food waste by selling "imperfect" produce and pantry items; today it serves 200,000+ subscribers and has saved 80M pounds of food. Patti Chan’s small digital product team faced the challenge of running frequent, rigorous experiments across multiple products without overstretching limited engineering and QA resources.

They built a scalable experimentation stack and process—using Segment to collect user events, Split.io and AB Tasty for feature flags and tests, and Snowflake, Mode, and Amplitude for analysis—enabling a cadence of roughly one test per week with minimal dedicated staff. In six months they ran 22 experiments; a “decline items” test in Los Angeles boosted retention by 21%, and an internal support tool cut resolution time by 10%, demonstrating measurable product and operational gains.

Imperfect Foods

Patti Chan

VP of Product