Case Study: Agrando achieves 350% increase in access to trusted customer data to power personalized experiences with Segment

Agrando increases accessibility to trusted data by 350% across the business to drive personalized experiences to customers

Agrando, a Munich‑based B2B SaaS startup digitizing agricultural trade across Europe, scaled rapidly from 50 to 170+ employees and found its tech stack increasingly fragmented. To support growth and enable personalized experiences for farmers and vendors, the company needed to centralize customer data into a single, trusted view so marketing, sales and support could make real‑time decisions without heavy reliance on engineering.

By deploying Twilio Segment as a Customer Data Platform and Personas, Agrando integrated 12 sources (including Facebook Pixel, Google Ads, Mailjet and Stripe) into BigQuery and multiple downstream tools, with implementation completed in about a week and a custom CRM function built in a day. The result: trusted data accessibility increased by 350%, teams can rapidly build audiences and run personalized campaigns, and engineering resources were freed to focus on product innovation.

Agrando

Thomas Schmidt

Head of Data Science