Case Study: heycar achieves faster product launches and 1,000+ engineering hours saved with Segment

How heycar redefines the customer experience with Segment and Mixpanel

Heycar, the Berlin-based online used car platform, needed to launch its German market product in just three months while also ensuring its data stack could integrate with marketing and analytics tools and comply with GDPR. To avoid spending scarce engineering resources on building tracking and data pipelines, heycar chose Segment alongside Mixpanel to improve visibility into the customer funnel and understand how users interacted with its web and mobile app.

Segment helped heycar collect and distribute customer data reliably to Mixpanel and other tools without extra integration work, enabling faster product validation and better decision-making across teams. As a result, Segment and Mixpanel saved heycar more than 1,000 engineering hours, sped up product development, and contributed to a 4x increase in conversion rate and a 3x increase in user retention.

Heycar

Francis Tuason

Head of Business Intelligence