Case Study: Veo Technologies achieves more personalized customer experiences and higher renewals with Segment

How Veo Technologies gain a deeper understanding of its customers and deliver more personalized experiences

Veo Technologies, a sports video company, needed a better way to understand how customers used its cameras, apps, and website so it could send more relevant communications and improve product development. With limited event data across iOS, Android, and web platforms, Veo turned to Segment to gain a clearer view of customer behavior and preferences.

Segment implemented a customer data platform to unify Veo’s data, track behavioral events, and build audiences with Personas for more personalized outreach. As a result, Veo automated subscription renewal emails, saved 115 hours per month in the renewal process, and reduced customer churn by 12%, while also improving upsell opportunities and more targeted marketing.

Veo Technologies

Bjarke Wheatley Enkelund

Data Analyst