Case Study: Halp achieves 4x higher activation and faster onboarding with Segment

How Halp used Twilio Segment to improve user activation and engagement with a new onboarding flow

Halp, a Boulder-based conversational ticketing solution that lets support teams manage requests directly in Slack, needed to lift activation and engage customers at key moments despite limited engineering resources. The startup wanted to reach users through both email and Slack, test marketing automation tools without wasting time or money, and avoid repeatedly rewriting event tracking code.

By implementing Segment with Autopilot (using Autopilot as both a destination and source) and a webhook-driven Slack integration, Halp created a multi-touch onboarding flow where a single "Team Created" event triggers dynamic emails and in‑Slack messages. The new system increased activation from 14% to 58% (over 4x), saved almost a month of engineering time, sped up iteration by letting marketers edit flows directly, and avoided costly tool mistakes.

Halp

Fletcher Richman

Chief Executive Officer and Co-founder