Case Study: AMBOSS achieves a single source of truth and optimized marketing attribution with Twilio Segment

AMBOSS uses Segment to create a single source of truth for customer data and optimize its custom attribution model

AMBOSS, a Berlin‑based B2B healthcare SaaS founded by doctors in 2012, provides digital medical knowledge to over a million healthcare professionals worldwide. As the company scaled to hundreds of employees and more than a billion customer touchpoints, data was fragmented across systems, making it hard to get accurate segmentation, define KPIs, and optimize marketing attribution without pulling engineering resources away from product work.

By deploying Twilio Segment as a centralized customer data platform, AMBOSS standardized event‑based data into a single source of truth feeding BigQuery and analytics tools, enabled real‑time dashboards, and centralized GDPR compliance. The change improved data quality and self‑service analytics, cut time‑to‑insight from days to minutes, freed analysts for higher‑value work, and delivered a more accurate custom attribution model to drive faster, insight‑driven marketing and product decisions.

AMBOSS

Elmar Weber

Chief Technology Officer