Case Study: Landbot.io boosts customer data accessibility 80% and accelerates integrations with Twilio Segment

Landbot uses Segment to unlock its customer data and put the customer at the heart of its operations

Landbot, a Barcelona‑based B2B SaaS company that builds no‑code chatbots, was growing rapidly but its technology stack couldn’t keep up. Teams struggled to access consistent customer data, which made it hard to measure campaign performance, build accurate audiences, and improve retention without heavy engineering support.

In March 2021 Landbot implemented Twilio Segment as a single Customer Data Platform to consolidate event and behavioral data and simplify integrations. The change freed about 8 hours of engineering time per day, increased accessible customer data by 80%, and let marketing connect 12 new tools in six months—enabling better campaign optimization, sales lead qualification, product improvements, broader experimentation, and a unified, real‑time view of customers.

Landbot.io

Arnau Tibau Puig

Head of Data