Case Study: Volleyball World achieves 400% revenue growth and 50% reduction in CPA with Twilio Segment

Volleyball World uses Segment to build relationships with 800 million fans and grow the world’s fourth largest sport

Volleyball World, the Switzerland-based organization building relationships with an estimated 800 million fans of the world’s fourth-largest sport, faced a fragmented customer data ecosystem that undermined its direct-to-consumer strategy. With customer information split across multiple sign-on systems and databases, the company lacked a unified view of fan behavior and the ability to run targeted communications or measure ad performance.

By implementing Twilio Segment as a centralized CDP and integrating 12 sources and key destinations (analytics, ad platforms, email and push tools), Volleyball World created a single source of truth and activated audiences for localized campaigns. The result: a 400% revenue increase from one OTT event in 2021 versus 2019, a >50% reduction in cost per acquisition and a 531%+ return on ad spend, while unlocking future personalization, e‑commerce and e‑ticketing opportunities.

Volleyball World

Motasem El Bawab

Head of Digital