Case Study: The Vintage Bar achieves 6x inventory growth and up to 34% higher order conversions with Segment

The Vintage Bar achieves 6x growth with a futureproof tech stack and constant experimentation

The Vintage Bar, a Copenhagen-based consignment retailer for pre-loved luxury fashion founded in 2017, faced a surge in demand from the circular fashion market but lacked the data infrastructure to scale quickly and make data-driven decisions. To capture the opportunity and grow its consignment business, the company needed a modern, flexible tech stack and the ability to experiment on-site without losing historical data.

By adopting Twilio Segment (including Personas and Connections) and partnering with professional services, The Vintage Bar built a real-time, privacy-first data foundation that powers personalized search and recommendations via Algolia and Optimizely, plus RFM-driven audiences and Journeys for acquisition and retention. The result: more than 6x inventory growth in under six months, a 34% lift in order conversion from personalized product-detail recommendations and a 12% increase from personalized search, alongside faster experimentation and improved conversion metrics across the site.

The Vintage Bar

Nikolaj Toxværd

Chief Marketing Officer