Case Study: Orchard achieves 10% more customer reactivation with Twilio Segment

How real estate platform Orchard used personalized offers and services, to reactivate 10% more customers

Orchard, a fast-growing home-buying platform, needed a better way to unify customer data across systems so its teams could deliver more personalized experiences and scale into new markets. Before working with Segment, data was siloed across tools like Salesforce and Iterable, making it difficult to understand the customer journey and launch targeted campaigns without heavy manual work.

Orchard implemented Segment as a customer data platform to centralize data, create a single source of truth, and activate real-time customer insights across teams and tools. With Segment, Orchard launched personalized campaigns and improved sales outreach, resulting in a 10% increase in lead reactivation and a 75% reduction in engineering integration resources.

Orchard

Taylor Cronk

Customer Relationship Management Lead