Case Study: BuildFire achieves 46% more MQLs with Segment (using Proof Experiences)

How BuildFire increased MQLs 46% by using Segment and Proof Experiences

BuildFire is a software platform that helps organizations build and maintain mobile apps quickly and affordably, having produced 10,000+ apps for over 10 million users. Faced with a crowded market and the need to boost signups and lead quality, the growth team wanted scalable on-site personalization but lacked engineering resources to implement it while keeping analytics intact.

They partnered with Proof Experiences—directly integrated with their Segment data—to deploy targeted playbooks (inline social proof, email-triggered autofill using Clearbit/Segment data, and personalized scheduling/headlines) without engineering changes. After A/B testing, the personalized signup flow drove a 46% increase in MQLs with 95% statistical significance, and BuildFire is expanding the integration to further improve conversion and user relevance.

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