Case Study: Vervoe achieves 25% lower customer acquisition costs with Twilio Segment

How Vervoe decreased its customer acquisition costs by 25% using more personalized ads

Vervoe, a skills-based assessment platform, needed a better way to manage customer data across the journey from acquisition to onboarding. It had fragmented, messy data and limited visibility into customer behavior, which made it hard to personalize experiences, optimize ad spend, and understand product usage. Vervoe turned to Segment as its customer data platform to centralize information and make it available across teams.

Using Segment, Vervoe created real-time customer profiles, connected data across channels, and built personalized audiences and onboarding flows. The results included a 25% reduction in customer acquisition cost, 2x to 5x higher campaign conversions, a 90% reduction in time and resources needed to set up new integrations, a 50% reduction in data analytics resources, and a drop in average time to value from 14 days to under 24 hours. Segment also helped save up to 20 hours of QA time on product features.

Vervoe

Nicole Bowes

Head of Product