Case Study: Quartz achieves privacy-first, personalized experiences with Twilio Segment

How Quartz Media is preparing to thrive in a world without 3rd-party cookies while respecting customer privacy

Quartz, the digital-first media publisher behind qz.com, needed a future-proof data privacy and advertising strategy as third-party cookies, tracking, and privacy regulations began reshaping digital media. To better serve readers and advertisers while protecting user data, Quartz turned to Segment and its Customer Data Platform to build a more customer-centric first-party data foundation.

Segment helped Quartz collect, clean, control, and activate customer data in one place, with consent management and privacy controls built in. As a result, Quartz can create more relevant reader experiences and more targeted advertising packages while respecting privacy, using trusted first-party data across email, mobile, web, and other channels.

Quartz

Daniel Alvarez

Chief Product Officer