Case Study: New Relic achieves faster, smarter growth marketing with Segment

How New Relic uses Segment to power its growth marketing technologies

New Relic, a San Francisco–based B2B observability platform, helps companies find and fix software problems and build high-performing DevOps teams. To scale growth marketing and track the entire customer journey they needed a robust customer data platform but couldn't afford the time or technical debt of building one in-house.

By adopting Segment as the core data pipeline, New Relic quickly integrated new marketing tools and gained real-time, trustworthy customer data. The shift let marketers focus on deep analysis and growth initiatives while engineers concentrated on customer-facing features, resulting in smarter, faster, and more efficient marketing operations.

New Relic

Niels Fogt

Director of Lifecycle Marketing