Case Study: Tillster achieves 3X repurchase rates with Segment

How Tillster delivered 3X repurchase rates with a personalized loyalty campaign

Tillster, a global digital solutions provider for restaurant brands like Burger King and Jollibee, needed a better way to standardize, unify, and activate customer data for more personalized loyalty and marketing campaigns. Before Segment, data pulls were manual and slow, limiting agility and making it hard for marketing teams to target audiences at scale.

Tillster implemented Segment’s Customer Data Platform and Twilio Engage to collect granular behavioral data, build real-time audiences, and activate campaigns across its tools. With Segment, Tillster cut manual data work, improved self-service for marketing, increased mobile order adoption by more than 50%, and drove a personalized cake campaign that more than tripled repurchase rates.

Tillster

Farzana Noorzay

VP of Analytics, Data Science and Data Products