Case Study: Chopra Global launches a data-driven mobile app and maximizes resources with Segment

Chopra Global launches new data-driven mobile app and maximizes resources with Twilio Segment

Chopra Global, a leading whole health company, wanted to launch an immersive, data-driven mobile app to meet growing demand for online health and wellness experiences. With only four engineers and no dedicated data team, Chopra Global needed better infrastructure to support product development and customer engagement.

Chopra Global implemented Segment as the core of its technical architecture and digital platform. Segment gave the team unified behavioral data, simplified integrations, and helped them focus on high-priority features instead of plumbing; the new app has been consistently trending in the top fitness apps since launch, while also saving time and money and improving speed and accuracy.

Chopra Global

Josh Wexler

Chief Product Officer