Case Study: Instacart streamlines ordering and boosts shopper productivity with Segment

How Instacart used data to improve the grocery delivery experience with Twilio Segment

Instacart, a national on‑demand grocery delivery marketplace connecting customers with personal shoppers, faced rapid growth that exposed fragmented event and behavioral data across web, iOS, Android and third‑party services. The company needed consistent cross‑platform tracking, funnel analysis, and a way to give different teams the data they required without tying up limited engineering resources.

Instacart implemented Segment to collect data from apps and cloud sources, route it to analytics tools and load a schematized copy into Redshift, allowing them to trial providers and standardize events easily. The change saved hundreds of engineering hours, enabled multi‑touch attribution, improved Android shopper productivity and new‑shopper onboarding, and let support intervene when users got stuck—resulting in a measurably better ordering experience.

Instacart

Fareed Mosavat

Senior Growth PM