Case Study: amaysim achieves a unified customer view and reduces churn with Segment

Amaysim, an Optus company, uses Twilio Segment to optimize campaign performance and reduce customer churn by AUD $7.3M

Amaysim, Australia’s low-cost mobile provider and an Optus company, needed a better way to understand customer data and deliver more timely, personalized communications. Its data was spread across multiple systems, making it hard for marketers to act quickly and creating challenges for campaign performance and churn reduction. amaysim turned to Segment to build a unified customer view and improve data access across teams.

Segment centralized and standardized amaysim’s data with Segment Connections, Twilio Engage, and Segment Protocols, enabling faster audience building, stronger governance, and automated campaign activation. As a result, amaysim automated 90% of campaigns, runs up to 40 campaigns a day, and has prevented more than 28,000 customers from leaving, representing AUD $7.3M in annualized revenue.

amaysim

Karin Kalda

Senior Marketing Technology Manager