Consumer Goods Technology B2B Case Studies & Customer Successes

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Consumer Goods Technology (CGT) is the premier source of intelligence for executives looking to make smarter business decisions, connect with their peers, and discover technologies and strategies to remain or transform into market leaders. They help inform, empower and connect industry-leading consumer goods executives who seek transformational business growth through the implementation of innovative technology.

Case Studies

Showing 182 Consumer Goods Technology Customer Success Stories

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7-Eleven - Customer Case Study

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8 Track Foods launches a new brand and secures Whole Foods Market distribution with Consumer Goods Technology

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Ahold USA sharpens customer segmentation with Copernicus Marketing Consulting & Research

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AkzoNobel revives Glidden brand relevance with Consumer Goods Technology insights

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How to Work With Albertsons Safeway

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Amway - Customer Case Study

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Anheuser-Busch InBev tightens pricing decisions with Tredence analytics

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How AB InBev’s Zé Delivery Hit 27 Million Orders in 2020

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Applegate Uses Personality to Reach Digital Consumers

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Argo Tea boosts sales and shelf visibility with Cooler Screens from Consumer Goods Technology

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Avocados From Mexico boosts Super Bowl engagement with Vatom Labs blockchain

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Avocados From Mexico boosts Super Bowl campaign engagement with IBM Watson

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Bear Naked Custom Blends - Customer Case Study

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Bel Brands boosts sourcing efficiency and savings with Bid Ops

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Best Buy - Customer Case Study

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Best Buy - Customer Case Study

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Best Buy - Customer Case Study

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BrewDog improves retail execution and sales efficiency with Aforza CRM

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How Brown-Forman Is Evolving to Win the Digital Shelf

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Brown-Forman accelerates product innovation and time-to-market with Selerant DevEX

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Burt's Bees - Customer Case Study

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Butterball - Customer Case Study

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Campbell Soup Company strengthens consumer engagement with Consumer Goods Technology insights

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Campbell Soup Company drives enterprise transformation with Consumer Goods Technology

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Casella Family Brands boosts field sales excellence with StayinFront retail execution solutions

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CAULIPOWER improves forecast accuracy and demand planning with Unioncrate's Integrated Business Planning platform

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CBDistillery grows subscription revenue and boosts retention with Ordergroove

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Chaeban Ice Cream boosts subscription sales and fulfillment with Bold Commerce

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Chobani - Customer Case Study

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CleanWell - Customer Case Study

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Clorox - Customer Case Study

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How Coca-Cola United Streamlined Freestyle Order Management

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How Coca-Cola BIG Capped its HR Transformation

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Colgate-Palmolive Piloting Generative AI Chatbot With Potential To Shape Product Development

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Colgate-Palmolive - Customer Case Study

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ConAgra Foods drives shopper-centric growth with Consumer Goods Technology

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Constellation Brands achieves better data-driven decision-making with Consumer Goods Technology

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Crayola - Customer Case Study

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Crayola - Customer Case Study

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Crisp achieves data-driven customer acquisition insights with Consumer Goods Technology

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How Crocs Gave Away $40 Million Worth of Shoes in 45 Days with Free Pair for Healthcare

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Cuisinart streamlines retail digital catalogs with Salsify

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CVS Takes Alternative Choices to New Aisles

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CVS - Customer Case Study

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CVS - Customer Case Study

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CVS - Customer Case Study

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Deckers Brands improves customer satisfaction and first-call resolution with Gladly

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Del Monte Foods improves supply chain performance with JDA and One Network Enterprises

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Del Monte Foods optimizes trade promotion management with Oracle Siebel and Deloitte Consulting

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Diamond Foods improves trade promotion planning with Oracle Demantra and Inspirage

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Distell digitizes retail execution and trade promotion management with Aforza

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Dr Pepper Snapple Group grows Facebook fans and engagement with Consumer Goods Technology and Code and Theory

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Dr Pepper Snapple Group achieves faster data-driven category management with Consumer Goods Technology

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Dr. Schär - Customer Case Study

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DreamCloud - Customer Case Study

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Easton-Bell Sports streamlines operations and improves compliance with SAP from Consumer Goods Technology

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EBOOST improves consumer insights and personalization with Native generative AI digital twins

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Ferrara slashes development costs and speeds data integration with SAP HANA and SAP Analytics

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Fitz Frames helps frontline healthcare workers with 3D-printed protective eyewear using Consumer Goods Technology

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Freshly boosts personalized lifecycle marketing with Simon Data

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Frito Lay - Customer Case Study

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Galderma boosts e-commerce add-to-carts with Aki Technologies and Arc WW

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General Mills combats generative AI misinformation with Zefr

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General Mills Touts Its Shopper-First Strategy

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General Mills creates new consumer experiences with Microsoft Azure

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General Mills accelerates open innovation with Consumer Goods Technology

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Georgia-Pacific optimizes inventory and reduces costs with ToolsGroup's DPM Inventory Optimization Solution

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Green Mountain Coffee Roasters - Customer Case Study

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H.J.Heinz - Customer Case Study

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HairUWear boosts DTC traffic and conversion with Consumer Goods Technology

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Haleon boosts consumer engagement with Jebbit's interactive Vitamin Quiz

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Hallmark - Customer Case Study

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Hammitt drives luxury growth with Consumer Goods Technology's cloud ERP

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Heineken drives consumer-centric decision making with Stravito’s Knowledge & Insight Management platform

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Henkel cuts application time to 60 seconds with Accenture's digital upskilling platform

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Henkel - Customer Case Study

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High Road Craft Brands improves demand planning and inventory visibility with Crisp

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Hillerich & Bradsby Co. - Customer Case Study

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Hormel Foods - Customer Case Study

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Idahoan Foods boosts Gen Z engagement and sales with TikTok campaigns by Consumer Goods Technology

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Impossible Foods - Customer Case Study

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Jarden Corporation - Customer Case Study

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Jelly Belly Candy Company boosts customer retention and sales with Microsoft Dynamics CRM

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Johnsonville prevents reactionary sales overcorrection with Consumer Goods Technology insights

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Johnsonville improves employee access to knowledge with Lucy

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Kellogg Company achieves customer marketing excellence with Consumer Goods Technology

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How Kimberly-Clark Cleaned Up Order Bunching

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Kimberly Clark - Customer Case Study

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Kimberly Clark - Customer Case Study

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Kimberly Clark - Customer Case Study

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Kimberly Clark - Customer Case Study

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Kraft Foods - Customer Case Study

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Kraft Foods - Customer Case Study

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Kraft Foods achieves lower transportation costs and better sustainability with Oracle Transportation Management

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Kraft Foods - Customer Case Study

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Kraft Foods - Customer Case Study

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Kroger improves omnichannel product data with Consumer Goods Technology

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KÜHL boosts personalized product discovery and conversions with Lucidworks Fusion

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L.L. Bean boosts digital agility with headless commerce from Consumer Goods Technology

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How Lancôme Used Programmatic Advertising to Uplift Brand and Drive Virtual Event Signups

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Land O'Lakes boosts forecasting and supply chain agility with Oracle

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Land O'Lakes improves supply chain performance with Consumer Goods Technology

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Levi’s boosts pricing, forecasting, and employee innovation with Consumer Goods Technology

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Loverboy improves post-purchase CX and reduces order inquiries with parcelLab

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Maple Leaf Foods streamlines operations with SAP ERP and Consumer Goods Technology

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How AI-Fueled Image Recognition Is Increasing Conversions

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Massimo Zanetti Beverage USA boosts transparency and analytics with Spiro CRM from Consumer Goods Technology

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Massimo Zanetti Beverage USA improves trade promotion and forecasting with Oracle Demantra

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Jägermeister Brews Up Positive Disruption with Data-Driven Marketing

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McCormick & Company improves supply chain collaboration with Logility

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McCormick & Company boosts personalized consumer engagement with Consumer Goods Technology’s FlavorPrint

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Molson Coors Canada standardizes sales and trade promotion processes with Consumer Goods Technology

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Mondelez International - Customer Case Study

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Mondelez International boosts media campaign performance with Consumer Goods Technology

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Mondelez International - Customer Case Study

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Mondelez Taps Tech to Transform Global Enterprise Innovation Management

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Mondelez International - Customer Case Study

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Mondelez International streamlines global sales execution with StayinFront

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Mountain Source drives faster sales engagement and better visibility with Aforza

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Native grows Target sales and gains retail data visibility with Alloy

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NBG Home increases e-commerce share of voice with CommerceIQ

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Nestle’s Data-Driven and Cognitive Strategy is FAIR at its Foundation

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Nestlé Waters North America - Customer Case Study

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New Balance improves supply chain forecasting and efficiency with o9 Solutions

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New Belgium Brewing - Customer Case Study

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Newell Brands - Customer Case Study

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Newell Brands - Customer Case Study

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How NotCo Is Keeping Products On Shelves Without Drowning In Data

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Odlo Logistik GmbH achieves full inbound supply chain transparency with Setlog OSCA

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OZNaturals achieves scalable inventory automation and growth with Celigo cloud integration

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PacSun achieves 83% call offload and stronger CX with Linc chatbots

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Panasonic achieves major supply chain efficiency gains with i2 Supply Chain Management

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Paramount Farms becomes a digital marketing powerhouse with Consumer Goods Technology

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Paul&Shark boosts SEO and conversions with Algolia AI-powered search

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PepsiCo boosts engagement with mobile personalization from Consumer Goods Technology

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PepsiCo - Customer Case Study

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As PepsiCo Scales Demand Accelerator, Look For More Data Sharing and Personalization

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Pfizer boosts consumer engagement and nutrition guidance with Consumer Goods Technology’s Nutrition Possible

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Pressed reduces store operating costs and simplifies IT with Interface managed services

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How Primal Kitchen Pounced On Summer Opportunities With Hyper-Personalization

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Procter & Gamble - Customer Case Study

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Procter & Gamble accelerates shopper insights and product development with Consumer Goods Technology virtual solutions

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How PROOF Handles the E-Com and Logistics of Ice Cream

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R.J. Reynolds Tobacco Company achieves greater efficiency with Consumer Goods Technology

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Reckitt achieves 50% lower forecasting errors and $2M+ in additional demand with Kinsa

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Reckitt - Customer Case Study

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Why Rothy’s Is Going All-In On Customer Experience Data and Analytics

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Royal Greenland Digitizes Seafood Procurement and Compliance with SAP BTP and Trifork

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Sam's Club boosts targeted offer redemptions and incremental sales with Consumer Goods Technology

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Sara Lee Corporation achieves total trade management with Consumer Goods Technology

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Sara Lee Corporation - Customer Case Study

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Scotts Miracle-Gro improves sales efficiency and collaboration with Consumer Goods Technology

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How eBicycle Company Serial 1 Increased Conversions 98% on Digital Storefront

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SoftSheen-Carson improves data integration and retail insights with DataAlchemy from Consumer Goods Technology

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Something Navy sells $1 million in under 15 minutes with Nacelle

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Sony Electronics gains marketing visibility and transparency with Consumer Goods Technology

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Speedway - Customer Case Study

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Spiceology boosts retargeting reach and revenue with Parrable and MediaMath

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Suntory Beverage & Food GB&I - Customer Case Study

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Tasty Baking Company improves inventory visibility and operational efficiency with SAP and Deloitte

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Taylor Stitch boosts ad creative testing and new customer acquisition with Marpipe

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TerraCycle - Customer Case Study

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TerraCycle achieves global growth and profitability with Consumer Goods Technology

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TerraCycle - Customer Case Study

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The Clorox Company accelerates innovation and boosts portfolio value with Consumer Goods Technology

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How Traeger’s CX Team Became its Most Data-Driven

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Trolli - Customer Case Study

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TULA grows email and SMS revenue with Listrak

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Tylenol boosts brand and category growth with Consumer Goods Technology's omnichannel launch strategy

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Tyson Foods accelerates product innovation with Consumer Goods Technology

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Unilever - Customer Case Study

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Unilever - Customer Case Study

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USAopoly improves supply chain visibility and data-driven forecasting with Alloy.ai

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VF Corporation builds a scalable growth platform with Consumer Goods Technology

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VTech Communications Inc achieves supply chain excellence with Consumer Goods Technology

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Walgreens achieves a 25% cross-purchase lift with Beiersdorf and Edgewell grooming solution

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Walmart - Customer Case Study

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Whirlpool Corporation streamlines global integration and cuts legacy costs with Consumer Goods Technology

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Wolverine Worldwide - Customer Case Study

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Xero Shoes achieves DTC e-commerce growth with WooCommerce and Consumer Goods Technology

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Yasso Frozen Yogurt - Customer Case Study

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YETI enhances online shopping with immersive 3D and AR from Vertebrae

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