Case Study: CBDistillery grows subscription revenue and boosts retention with Ordergroove

How CBDistillery Is Taking On the Subscription Market

CBDistillery, a Colorado-based CBD products manufacturer, was challenged by rising customer acquisition costs and limited internal resources as it expanded. To cultivate customer loyalty and reduce these costs, the company partnered with Ordergroove to implement a direct-to-consumer subscription service.

Ordergroove provided a subscription solution that gave customers control over their orders with incentives like discounts and free shipping. This allowed CBDistillery to streamline internal processes and reduce reorder friction. The results were significant, with subscriptions growing to become a large portion of e-commerce revenue. Ordergroove helped achieve an 89% retention rate and reduce the average customer return rate from 90 days to 40 days, meeting their yearly subscription revenue goal in just 90 days.

CBDistillery

Ellese Symons

Vice President of Marketing