Case Study: Kroger improves omnichannel product data with Consumer Goods Technology

Kroger - Customer Case Study

Kroger, a major grocery retailer with a long history of brick-and-mortar success, faced the challenge of adapting to the digital age and creating a seamless omnichannel shopping experience. The company needed better, richer product data to power its online platforms and improve collaboration with its suppliers. To address this, Kroger initiated Program Mercury and partnered with the vendor Consumer Goods Technology and its solution provider, 1WorldSync, to obtain high-quality item data directly from brand owners.

The solution involved using 1WorldSync's services, facilitated by Consumer Goods Technology, to implement a global data synchronization network (GDSN). This allowed suppliers to own and maintain their master product data, ensuring accuracy and completeness for Kroger's digital channels. The results included significant operational efficiencies, a much richer dataset for analytics, and an improved foundation for customer-facing applications. The program also unexpectedly helped suppliers improve their own internal data processes. Consumer Goods Technology's collaboration was key to helping Kroger turn its data into a strategic asset for the entire retail ecosystem.

Kroger

Dave Schmitt

Enterprise Business Solution Architect