Case Study: Freshly boosts personalized lifecycle marketing with Simon Data

Freshly - Customer Case Study

Freshly, a Nestle-owned prepared meal delivery service, faced a challenge in scaling its personalization efforts due to fragmented customer data. The company’s data was spread across many tools, and accessing it for campaigns was a slow process that hindered timely and dynamic customer experiences. To address this, the company partnered with the vendor Consumer Goods Technology and implemented a customer data platform from Simon Data to improve its data management capabilities.

The solution from Consumer Goods Technology and Simon Data provided an open environment for Freshly to create highly personalized, multi-channel marketing campaigns. This integration allowed for a significant improvement in winback campaigns, where customers contacted through at least two channels had a 2.6x higher conversion rate. The implementation also enabled a more seamless customer experience by integrating SMS marketing with customer service systems, which helped scale the company's communications and strengthen brand loyalty through improved engagement.

Freshly

Jeremiah Zinn

Chief Product Officer