Case Study: Heineken drives consumer-centric decision making with Stravito’s Knowledge & Insight Management platform

How Heineken's Internal Data Platform Drives Consumer-Centric Decision Making

Heineken, a major global beer producer, faced the challenge of democratizing access to its wealth of consumer insights across its decentralized organization. Its previous platform suffered from poor user experience, limiting adoption and hindering the company's goal of becoming more consumer-centric. To address this, Heineken partnered with the vendor Consumer Goods Technology to implement Stravito, a knowledge management solution.

The solution provided an intuitive, cloud-based platform called Knowledge & Insight Management (KIM) with superior search and AI capabilities. This led to rapid adoption, with over 1,300 users within the first year and 30% becoming regular monthly users. Consumer Goods Technology's platform enabled localized operating companies to leverage global insights, accelerating time to market and fostering a more consumer-centric approach to decision-making across the entire organization.

Heineken

Lalo Luna

Head of Category and Shopper Insights