Case Study: Haleon boosts consumer engagement with Jebbit's interactive Vitamin Quiz

How Haleon Uses Zero-Party Data to Build Interactive Consumer Experiences

Haleon, a global consumer health company, faced the challenge of consumers demanding personalized experiences while being increasingly reluctant to share their data, especially with the impending cookieless future. To address this, they partnered with the vendor Consumer Goods Technology and used a platform from Jebbit to gather zero-party data transparently.

The solution was an interactive Vitamin Quiz for their Centrum brand, which asked consumers about their health and nutrition to direct them to relevant products. This implementation by Consumer Goods Technology and Jebbit significantly increased consumer engagement, slashed time-to-implementation, and provided valuable data that reduced Haleon's reliance on third-party sources. The quiz also proved highly effective at attracting new customers, with half of its users having never bought a multivitamin before.

Haleon

James Sharman

Northern Europe Digital Acceleration Marketing Lead