Case Study: Campbell Soup Company drives enterprise transformation with Consumer Goods Technology

Campbell Soup Company - Customer Case Study

Campbell Soup Company, a major food manufacturer, faced a period of stalled growth and required a comprehensive business transformation. To facilitate this change, CEO Douglas Conant hired Doreen Wright as CIO to lead the technology overhaul. The challenge included an overly complex IT environment with over 1,400 applications, limited data for decision-making, and a lack of strategic governance.

With vendor Consumer Goods Technology, the solution involved a complete IT restructuring based on the "IS Lite" governance model. This included centralizing strategy, standardizing global processes, implementing a new SAP ERP system, and reforging a strategic outsourcing partnership with IBM. The results were significant: Campbell's stock price nearly doubled from approximately $19 to $40 per share, the company achieved its financial goals, and employee engagement greatly improved, solidifying its successful turnaround.

Campbell Soup Company

Douglas Conant

President