Case Study: The Clorox Company accelerates innovation and boosts portfolio value with Consumer Goods Technology

The Clorox Company - Customer Case Study

The Clorox Company, a major consumer goods manufacturer, faced challenges with inefficient and inconsistent product development processes across its diverse businesses. This led to slow time-to-market for innovative products and poor executive visibility into the future product pipeline. To address this, Clorox partnered with Consumer Goods Technology to transform its innovation operations.

With the help of Consumer Goods Technology, Clorox implemented new business processes and technologies, including a unified product development process and a best-in-class product data management software solution. Consumer Goods Technology also helped design a portfolio analysis tool and a "3-gear model" for project categorization. The results were significant: the total value of the product portfolio increased by 30%, speed to market improved by 25% on average, and patent filings doubled, allowing Clorox to confidently double its growth targets.

The Clorox Company

Jim Mitchell

Director of R&D