Case Study: McCormick & Company boosts personalized consumer engagement with Consumer Goods Technology’s FlavorPrint

McCormick & Company - Customer Case Study

McCormick & Company, a global food flavoring leader, faced the challenge of connecting with consumers in the digital space to deliver personalized and integrated experiences. Partnering with vendor Consumer Goods Technology, the company sought to innovate beyond its physical products and leverage its culinary expertise online to increase consumer engagement and recipe discovery.

The solution implemented by Consumer Goods Technology was the development and launch of FlavorPrint, a digital service that acts like a "Netflix for food" by using algorithms to provide personalized recipe recommendations based on a user's unique flavor preferences. This collaborative project involved both internal teams and external agencies. The results were highly successful, leading to users spending 4x more time online, viewing 6x more pages, and saving 30% more recipes. The service also won prestigious awards and garnered overwhelming support from both consumers and retail partners.

McCormick & Company

Andrew Foust

Digital Business Development Director