Case Study: NBG Home increases e-commerce share of voice with CommerceIQ

How NBG Home Found its Single Source of E-Comm Truth

NBG Home, a home goods manufacturer, faced the challenge of disorganization and inefficiency due to misaligned KPIs across its teams. Without a shared source of truth, its sales and marketing efforts were disconnected from its supply chain, leading to issues like spending on keywords for out-of-stock products. The company partnered with the vendor Consumer Goods Technology and utilized CommerceIQ's Advertising Managed Service to address this.

The solution from Consumer Goods Technology provided a unified platform to optimize share of voice and keyword tracking on Amazon. This gave NBG Home a single source of truth, aligning all departments. As a result, the company increased its share of voice by 17% in Q1 2020 versus Q4 2019, leading to more efficient advertising spend, better decision-making across the supply chain and finance, and sustainable, profitable growth.

NBG Home

Don Brett

Chief Digital Officer