Case Study: Hammitt drives luxury growth with Consumer Goods Technology's cloud ERP

How Hammitt’s Early Cloud Bet Unleashed Luxury Growth

The luxury handbag and accessories brand Hammitt needed a technology stack to support rapid growth and improve operational efficiency across its business. To achieve this, the company partnered with vendor Consumer Goods Technology and implemented NetSuite's cloud-based ERP system as its foundational software to organize data and integrate key processes.

Consumer Goods Technology's NetSuite solution provided Hammitt with a "kernel of truth," offering total business visibility that increased productivity, efficiency, and decision-making. This integrated system synchronized data, broke down silos, and enabled real-time tracking of the entire customer journey. The results included the ability to power significant growth, with Hammitt products now sold in over 850 U.S. boutiques and direct-to-consumer sales now accounting for approximately half of all revenue.

Hammitt

Tony Drockton

Founder