Case Study: Cuisinart streamlines retail digital catalogs with Salsify

Cuisinart Leans Into Retail-Specific Digital Catalogs

Cuisinart, a brand owned by Conair, faced the challenge of inefficiently managing and distributing product information to its retail partners. Their sales teams spent several days setting up new products across various retailer systems, which involved navigating multiple data sources and created significant delays. To address this, Cuisinart worked with vendor Consumer Goods Technology and leveraged a product information management solution from Salsify to centralize its product assets.

The solution involved creating customizable digital catalog templates for Cuisinart's top retailers through Salsify's platform. This eliminated the need for individual creative work for each customer and streamlined the entire upload process. The results were immediate and substantial; the time to set up a new product was reduced from three-to-five days to mere minutes. This efficiency empowered the sales and marketing teams, improved internal collaboration, and better positioned Cuisinart to quickly adapt its products and strategies for retailers' digital shelves.

Cuisinart

Michael McNulty

Senior Ecommerce Marketing Manager