Case Study: Campbell Soup Company strengthens consumer engagement with Consumer Goods Technology insights

Campbell Soup Company Keeps in Touch with Consumers

The Campbell Soup Company, a major food manufacturer, sought to strengthen its relationship with existing consumers and establish a connection with new ones amidst a rapidly changing consumer landscape. To address this challenge, they partnered with Consumer Goods Technology to leverage deep consumer insights and drive innovation.

The solution from Consumer Goods Technology involved a comprehensive strategy based on direct consumer research. This led Campbell's to launch targeted products like Campbell’s Go Soups and new marketing initiatives focused on digital and social media to engage key demographics like millennials and Latino consumers. While specific metrics are not provided, the vendor's approach resulted in a positive consumer response through real-time digital feedback and supported the successful launch of over 100 new products.

Campbell Soup Company

Charles Vila

Vice President of Consumer and Customer Insights