Case Study: PepsiCo boosts engagement with mobile personalization from Consumer Goods Technology

PepsiCo Cuts Through Healthy Snack Noise With Mobile Personalization

PepsiCo, a major food and beverage company, faced the challenge of driving engagement for its new Off the Eaten Path snack line in a crowded healthy food market. With traditional marketing methods losing effectiveness, they needed a new way to build personalized, one-on-one relationships with consumers. To address this, they partnered with the vendor Consumer Goods Technology and utilized a mobile advertising solution from Aki Technologies.

The solution involved Consumer Goods Technology and Aki developing a highly personalized mobile campaign that generated 250,000 different video variations targeted at specific consumer audiences. This strategy drove engagement rates 84% to 110% higher than non-personalized ads and provided valuable consumer insights. The partnership enabled PepsiCo to rapidly test and prove the value of personalization, expedite its launch timeline, and strengthen its ability to understand real-time consumer behavior.

PepsiCo

Kate Brady

Head of Media Innovation and Partnership Development