Case Study: Dr Pepper Snapple Group achieves faster data-driven category management with Consumer Goods Technology

Dr Pepper Snapple Group - Customer Case Study

The Dr Pepper Snapple Group (DPS), a major beverage manufacturer, faced the challenge of integrating downstream data into its operations to compete more effectively. Their goal was to avoid common data processing pitfalls and to use this data to generate insights for retail customers more efficiently, starting with their category management process. To address this, they worked with vendor Consumer Goods Technology and implemented solutions from Interactive Edge's XP3 Suite and JDA Software Group's Planogram Generator.

The solution implemented by Consumer Goods Technology and its partners streamlined data integration and automated the analysis of category management information. By connecting their software with data streams, DPS cut the time per space management project by over 65% and increased its productivity of insights by 60%. This allowed the company to manage additional categories and engage more retailers without increasing headcount, proving the value of their data initiative.

Dr Pepper Snapple Group

Craig Hodnett

Vice President of Category Management