Case Study: Scotts Miracle-Gro improves sales efficiency and collaboration with Consumer Goods Technology

Scotts Miracle-Gro - Customer Case Study

Scotts Miracle-Gro faced a challenge in aligning its technology initiatives with corporate goals, particularly due to a lack of collaboration and understanding between its IT and sales departments. To address this, the company worked with its internal group, Consumer Goods Technology, to implement new solutions that would improve sales efficiency and operational focus.

The solution involved Consumer Goods Technology merging with a process transformation team to form a new Business Transformation (BT) unit. This group implemented several projects, including a mobile sales force automation solution from AFS Technologies and SAP's BusinessObjects Explorer. The results included quantified gains from in-store activities, time savings from automation tools, improved promotion management, and a much higher level of collaboration between departments.

Scotts Miracle-Gro

Mike Lukemire

Chief Business Operations Officer