Case Study: VTech Communications Inc achieves supply chain excellence with Consumer Goods Technology

VTech Communications Inc - Customer Case Study

VTech Communications Inc., a major manufacturer of cordless phones, faced significant supply chain challenges including low inventory turns, poor forecast accuracy, and slow manufacturing lead times. To address this, the company worked with vendor Consumer Goods Technology and implemented a solution centered around Oracle Demantra for demand planning, which was part of a broader initiative to leverage a unique enterprise data warehouse containing rich point-of-sale (POS) data.

By leveraging the solutions from Consumer Goods Technology, VTech transformed its supply chain from an inward-focused push model to a customer-driven pull model. This shift resulted in dramatic improvements, including reducing absolute forecast error to 12%, cutting finished goods inventory dollars by 50%, improving on-time order shipments by over 50%, and more than doubling its market share.

VTech Communications Inc

Kedar Kulkarni

Director of Supply Chain