Case Study: Xero Shoes achieves DTC e-commerce growth with WooCommerce and Consumer Goods Technology

Barefoot Footwear Brand Xero Shoes Sprints Toward DTC With E-commerce Launch

Xero Shoes, a barefoot footwear brand, faced the challenge of needing to build a direct relationship with its customers and gain more flexibility, as reliance on traditional retail partners was risky and limited their control. To launch a direct-to-consumer (DTC) e-commerce model, they partnered with vendor Consumer Goods Technology and implemented the WooCommerce platform for its open-source, customizable nature.

The solution from Consumer Goods Technology involved using WooCommerce to create a custom e-commerce experience, allowing Xero Shoes to own its data and integrate various capabilities. This empowered the brand to launch separate sites for wholesale and European markets. The results were significant, with Consumer Goods Technology's solution enabling the company to grow about 50% year-over-year and achieve an estimated $50 million in sales in 2022, while also streamlining the customer checkout process.

Xero Shoes

Steven Sashen

CEO