Case Study: TULA grows email and SMS revenue with Listrak

How TULA Stopped Wondering Which One is Best

TULA, a skincare and wellness brand, faced the challenge of optimizing its customer outreach across fragmented email and SMS channels. To maximize engagement and conversion rates, TULA partnered with the vendor Consumer Goods Technology and enlisted the platform Listrak to develop a unified view of its customers and manage communications.

The solution from Listrak provided a single customer view, allowing TULA to trigger automated messages through a consumer's preferred channel instead of duplicating efforts. This strategy led to astronomical growth; the email program more than doubled sales year over year, and the SMS program grew from zero to seven figures in revenue, contributing to nearly 300% growth in its direct-to-consumer channel.

TULA

Zack Abbell

Vice President of Digital & E-Commerce